"At Yahoo, Using Searches to Steer News Coverage"
Published: July 4, 2010
"“There’s obviously an embedded negative view toward using any type of outside information to influence coverage,” said Robertson Barrett, chief strategy officer of Perfect Market Inc., a company that helps news organizations make their content more detectable to search engine algorithms.
Mr. Barrett, a former publisher for the Web site of The Los Angeles Times, said many mainstream media outlets would start to come around to the idea if they did not feel pressured to let it affect their coverage.
“There’s a middle ground here in which publishers and news organizations can learn a lot about their audiences and what they want in real time and take that into account generally,” he said. “But that does not need to affect the specific story assignments.”