Showing posts with label 2012 Elections. Democrats. Show all posts
Showing posts with label 2012 Elections. Democrats. Show all posts

Tuesday, February 21, 2012

"Online Data Helping Campaigns Customize Ads"



http://www.nytimes.com/2012/02/21/us/politics/campaigns-use-microtargeting-to-attract-supporters.html?hp
Political campaigns, which have borrowed tricks from Madison Avenue for decades, are now fully engaged on the latest technological frontier in advertising: aiming specific ads at potential supporters based on where they live, the Web sites they visit and their voting records.