"Online Data Helping Campaigns Customize Ads"

~~Very TechoPolitical ~ 

By TANZINA VEGA

Published: February 20, 2012

http://www.nytimes.com/2012/02/21/us/politics/campaigns-use-microtargeting-to-attract-supporters.html?hp
Political campaigns, which have borrowed tricks from Madison Avenue for decades, are now fully engaged on the latest technological frontier in advertising: aiming specific ads at potential supporters based on where they live, the Web sites they visit and their voting records.