New Web address endings could be start of turf wars

http://m.usatoday.com/246223/news/;jsessionid=3C05549DC063CB2F3075C2A594B99B8D.wap2

New Web address endings could be start of turf wars
4/7/2009 2:30 PM
By Charisse Jones, USA TODAY


A sea change may be coming to cyberspace with Web addresses ending in anything from .a to .z. That has businesses increasingly worried they will have to spend millions to guard their brand names.

The familiar .com, .net, .org and 18 other suffixes officially "generic top-level domains" could be joined by a seemingly endless stream of new ones next year under a landmark change approved last summer by the Internet Corp. for Assigned Names and Numbers, the entity that oversees the Web's address system.


Copyright © 2009
USATODAY.com